Agency takes new strategy toward Cuba

Its name is unwieldy and bureaucratic, but its mission is lofty: to become the world's leading international news agency.

The Broadcasting Board of Governors runs civilian international broadcasting for the U.S. government. It has 50 news bureaus and offices worldwide and employs 3,696 people, rivaling CNN. And its audience is immense: More than 187 million people in 100 nations.

Cuba watchers know the agency for its Miami-based Radio and TV Martí operations. But the BBG has redesigned its strategy over the past two years, boosting efforts to promote Internet freedom and reach Cubans on mobile phones and social networking sites.

The Obama administration began shifting millions of dollars in Internet freedom programs from the State Department to the BBG in 2011.

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