#Gillette’s #Ad About #Toxic #Masculinity

Gillette’s Ad About “Toxic Masculinity”:

When Marketing Mixes With Social Engineering

The Gillette ad campaign about “toxic masculinity” marks a new era of marketing where advertisement is mixed with aggressive social engineering. Here’s a look at the deep absurdity of this ad campaign.

By Vigilant Citizen

Gillette, a company that made billions by selling overpriced razor blades to men for decades, has launched an ad campaign targeting “toxic masculinity”. And the ad is … toxic. Through stereotypes and generalizations, it accuses 50% of the human population of terrible wrongdoings and calls for a drastic modification of its behavior. The admitted goal: To shape the men of tomorrow. Welcome to an era where marketing mixes with Orwellian propaganda.

On Gillette’s official website, the campaign is described using a vocabulary coming directly from social-engineering think-tanks.

Thirty years ago, we launched our The Best A Man Can Get tagline.

Since then, it has been an aspirational statement, reflecting standards that many men strive to achieve.

But turn on the news today and it’s easy to believe that men are not at their best. Many find

#Gillette - #YouTube

Negative comments on Gillette video being wiped out, 

and now you can read ONLY the ones Youtube deleted.
Jim Stone

Youtube censors comments. They also censor likes and dislikes. Someone wrote a script that scans the comments once every 10 minutes, and compares what is missing to what was there before, and then outputs what was deleted to a file that is now subsequently being output live to his YOUTUBE (no less) live stream.

Youtube put an age restriction on this live stream, which is here

Due to the age restriction, Youtube would not give me the embed code. So I figured I'd try to do my own embed code and it worked, and on top of that, bypassed the age restriction. HA HA HA HA HA, here it is: now I know how to do that . . . .learn something new every day.

Click the video. You will get a screen that shows the latest comments Youtube deleted.

Here is the comment from the creator:

"I've written a YouTube bot program that automatically archives all comments made to Gillette's controversial "We Believe" #metoo video. It takes about ~10 minutes to refresh all 140, 000+ comments, but it compares the latest comment list to the archive and prints off any comment that goes missing from the latest comment list. They're censoring all negative comments, so I'm "quoting for truth" in tonight's special webcast..."