In her first video after signing with a major label, Shenseea partakes in an infernal ritual that ends with a sacrifice. Indeed, the video “Run Run” appears to confirm a rumor that has been circulating in Shenseea’s native Jamaica for a while: She sold her soul to the occult elite.
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When I write about a new artist that’s suddenly popular, I usually briefly describe the path that led them to mainstream media. And, from one artist to another, that path is strikingly similar. First, the artist is unsigned but has a sizeable following and is generating quite a buzz. Then, the artist gets signed to a major label (often Interscope Records), and everything changes: The artist suddenly starts making the one-eye sign in photoshoots and releases a ritualistic video filled with occult symbolism.
Shenseea – a popular artist from Jamaica who is crossing over to the mainstream –