By Donna Pinto
It’s October and the pink frenzy for Breast Cancer Awareness has officially begun. But do you really need any more awareness? What have all the pink campaigns accomplished? Have lives really been saved? Have scientists or anyone else in the mainstream for that matter, gotten any closer to finding a “cure” for breast cancer? Or could it be that it’s just a big scam to frighten more women into getting more diagnostic tests and surgical procedures?
This article aims to help you clearly see through the pretty pink façade. You will discover why even long-time supporters of the largest breast cancer charity, Susan G. Komen (also known as Komen), have recently done a 180 degree turn. From misleading marketing claims, to repulsive corporate partnerships, to blatant conflicts of interest, the truth about Komen is being exposed.
Educated people who have learned the truth have stopped blindly supporting Komen as it has become crystal clear about their deceptive marketing tactics and questionable use of funds. In just the last few years, revenues for Komen have sharply dropped. Many intelligent women (and men) who once proudly raised money to “race for a cure” have begun to recognize “pinkwashing” for what it is.
This article aims to help you clearly see through the pretty pink façade. You will discover why even long-time supporters of the largest breast cancer charity, Susan G. Komen (also known as Komen), have recently done a 180 degree turn. From misleading marketing claims, to repulsive corporate partnerships, to blatant conflicts of interest, the truth about Komen is being exposed.
Educated people who have learned the truth have stopped blindly supporting Komen as it has become crystal clear about their deceptive marketing tactics and questionable use of funds. In just the last few years, revenues for Komen have sharply dropped. Many intelligent women (and men) who once proudly raised money to “race for a cure” have begun to recognize “pinkwashing” for what it is.
What is “Pinkwashing?” Breast Cancer Action, a nonprofit organization known as “the watchdog of the breast cancer